The Premier LEGO® fan experience in North America

2017 Keynote Speaker

We are pleased to announce our 2017 Keynote Speaker will be Ms. Olivia Donahue.

Olivia is a 21 year old college student studying Visual Arts. Olivia has been a LEGO fan and builder since she was a young child. And, she and her family have been attending Brickworld since the beginning in 2007 when she was 11 years old. In 2009, as a 13 year old, she made a presentation at Brickworld discussing the differences in the way girls and boys play with LEGO. The LEGO personnel attending the show were so impressed with her insights that they set up a private meeting between Olivia, owner Kjeld Kirk Kristiansen, and then CEO Jørgen Vig Knudstorp.

Olivia has continued to develop her insights into play and her own personal experience of turning from a Kid Fan of LEGO (KFOL), to a Teen Fan of LEGO (TFOL), to an Adult Fan of LEGO (AFOL) during the incredible community upsurge in the last 10 years.  She will be sharing some of the things she has learned along the way and how the hobby can impact your life in ways you might not have imagined.

We hope you join us in our excitement in this year’s Keynote Speaker!

2017 Artwork

We are excited to be unveiling the 2017 Chicago program cover artwork.  This year’s theme is embodied throughout the art.  We hope you enjoy the artwork!  Thanks to Mark Larson for his talent and efforts in developing the art.  A job well done.

Inclusivity Focus

While the concept of inclusivity is not new to our shows, we are excited to be formalizing the push for inclusivity focus in our Brickworld displays!  To that end, we launched a new page on our web site today to help encourage fans displaying at our shows to think about characteristics of their displays in a new way to help engage more people.  You can find the page under the About menu or just click here.

Call for Activities

Leader sign up is now open on the Brickworld web site. If you are registered to attend the Chicago convention, you can go to your My Page and select My Leader Roles to enter any activities you would like to lead.

For those that are new to the convention, the content of the convention is driven by the attendees.  We rely on you to make Brickworld the wonderful event that it is.  So, if you have a topic to discuss, a community interest story, a process for building, a game, an activity, a workshop….whatever…we encourage you to sign up to lead a session and add to the fun of the event.

We apologize for the delay in opening leader sign up.  Honestly, we thought it opened January 1st with everything else.  But, we missed 1 click of the mouse to make it happen.

If you have questions about your activity and whether it would be good for the show, enter it.  We have never rejected an activity.  If we have concerns, we will let you know.  Chances are, if you are excited about it, we will find a way to make it work!!

New Brickworld Slogan

We are testing the water on a new slogan:  Fun Comes First at Brickworld!!

Let us know what you think on Facebook and Twitter.

Brickworld Chicago Hotel is Filling Up Fast. Book Now.

The hotel for Brickworld Chicago is filling up fast!  Book your hotel room now!  Brickworld has set up a room block at the Renaissance Schaumburg Convention Center Hotel at a room rate of $144/night.  To make your hotel reservations, click here.

You may also call the Group Reservations phone numbers to make your reservation.

Reservations Toll Free: 877-303-0104

Reservations Local Phone: 847-303-4016

IMPORTANT:  The hotel itself (not just our room block) will most likely be sold out Saturday, June 17, 2017.  They may also sell out on Tuesday, June 13, and Wednesday, June 14.  We suggest you make your reservations sooner rather than later.  If you have issues making your hotel reservations, please feel free to let us know.  We may be able to help.  Send us an email using the Contact Us form on the website.

Who Likes Trains? Check out Brick Model Railroader!

Sometimes it feels like certain things about the hobby have gone into limbo. But, they always come back with a vengeance!!

Brick Model Railroader is descending into the community led by some of the old guard in LEGO train layouts.  Brickworld regulars Cale Leiphart and Tony Sava teamed up with Glenn Holland, Elroy Davis, and Jim Catagnus to launch this new and exciting hub of train activity and information.  We look forward to seeing the benefits this brings the train community in the long haul.

Best of luck to Brick Model Railroader!

You can check out their Facebook Page or their web site for more information.

Yay – Twitter is Active

Brickworld has posted a lot of stuff to Facebook over the years.  But, the @brickworld account on Twitter has been eerily silent as we keep trying to master social media.  Today, we added Twitter to our list of active social media spots and you will see the Brickworld web site news feed posts show up as tweets from @brickworld.  We hope to continue expanding our social media presence to help get the word out about all the cool stuff people bring to Brickworld.  So, if you are displaying at one of our shows, don’t be shy.  Reply with pictures of the cool stuff you will be displaying at the show!  

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