The Premier LEGO® fan experience in North America

2017 Load In/Load Out Logistics

Brickworld Chicago is only a couple weeks away!  We just want to take a couple minutes of your time and walk through the logistics of how load-in will work.  Trust us, it’s okay, put the bricks down and take a short break, maybe get a drink, grab a few seconds of sunshine, and commit this info to memory so you’re prepped when you get to the convention center.  Some of this information will be obvious, we know.  But we want you to have everything in one place in case you have questions. So, without further ado…

Adventure, Discovery & Exploration Halls
Renaissance Schaumburg Convention Center Hotel
1551 N. Thoreau Drive, Schaumburg, IL 60173

Main load-in for displays will be on Wednesday afternoon, June 14th from 1 PM – 5 PM and Thursday morning, June 15th from 8 AM through 12 PM (noon) CDT.

How to Load In (and more when)
Large Displays:  If you are part of a LUG or LTC, or if you have a large display requiring a flatbed cart or hand truck, you will need to make sure you are at the convention hall to unload during the times above, as these are the only hours that the large 20ft wide/tall “elephant” doors will be accessible (since a dock warden must be present). If you are unable to be at the hall and unloaded during the times listed above, please contact us immediately so that we can make other arrangements. Weather permitting, you will be able to drive your vehicles into the display hall to drop off tables/displays. Access will be permitted on a first come, first served basis and requires explicit approval from Bryan Bonahoom or Brian Elzer. The ramps to drive-in to the hall are at the back of the convention hall.  We don’t know which ramps will be available at this point.  Please line up in an orderly fashion, taking care not to block the roadway or parking areas.  It will be up to our discretion whether or not your vehicle will be able to drive in, based on how many other vehicles are already in the hall, the size of the vehicle you have, what you need to unload, and whether or not you’ve been off-roading recently.  So, ask BEFORE you wait in line.  The dock warden has final say on anything regarding vehicles.  Please adhere to what they tell you to do.

Small Displays:  Individuals with smaller displays will be allowed to hand-carry their displays in through the front doors of the halls anytime after 1 PM Wednesday afternoon. You do not need to be in before 5 PM unless your display will not fit through a standard 36 inch doorway.

Vendors:  You may load in through the front doors of the halls anytime after 1 PM Wednesday afternoon. You do not need to be in before 5 PM unless your display will not fit through a standard 36 inch doorway.  If you feel you need to drive in to unload, you need to follow the rules of Large Displays above.  This includes getting approval from Bryan or Brian.

Individual & Group display spaces will be marked off on a poster which will be on display at the front of the hall.  Once you have arrived, please consult the map before bringing in your displays. This will help you determine where to go without the struggle of a handful of displays. If you or your club have opted to bring your own tables, there will be chalk marking off the corners of your area on the floor.  If you do not see your name/club listed on the poster, please contact Bryan for assistance.

Bryan will be available on Wednesday 1 PM and 5 PM and as much as possible Thursday to answer questions and direct folks to their locations.  For any questions prior to Wednesday, you can also reach out to us by email at layout at

Friday:  If you are not scheduled to arrive until Friday, you will be able to hand-carry your displays through the front doors of the display hall during the day and evening.

How to Load Out on Sunday:  We will open the large doors on Sunday starting at 3:30 PM.  The dock master controls how many cars are allowed in the room at once.  Because of the number of people (especially kids) in the room, we require that any vehicle entering the room be escorted by 2 people walking with the vehicle.  Do not bring your vehicle into the room until you are fully ready to put stuff in the vehicle and then exit the room.  While your vehicle is in the room, there are other vehicles that will not be allowed to enter.  Please follow direction given to you by a Brickworld coordinator, Brickworld staff, or the dock master.  They are probably taking factors into consideration that you might not be aware of and it will just help keep things running smoothly.  Remember that by Sunday afternoon we are all tired.  Do not plan to drive in Sunday unless it is absolutely necessary.  It just makes life simpler because there are so many people packing and leaving at the same time.

Other Info
Display Requirement: All displays are required to be set up by 10 AM Saturday morning, prior to beginning of public day hours, and must remain up until 3 PM Sunday afternoon at the close of public hours.

Viewable Sides: You may not have all sides viewable that you requested.  There are simply too many displays and special requests each year to accomodate them all. At least one major side of each display is directly viewable from an aisle. Please be flexible and remember that attendees will have plenty of opportunity to see your display up close from any side.

Trailer Parking: Trailer parking is located on the East side of the South parking lot.  Please do not put trailers in the parking spots closest to the building.

Power: Power drops for displays will go to the general area of your tables, but are shared with multiple displayers. You may need to bring your own extension cords and/or power strips.  Please plan accordingly.  Brickworld does have extension cords and outlet splitters that you can use.  Please see Bryan, Brian, or the check in desk to use one.  We simply ask that you return what you use to the front of the hall at the end of the show.

Table Cloths: If you requested table cloths and they are not at your tables upon arrival, please stop by the registration desk to get some.  The front edge of your table cloth should be 10 inches (32 studs) from the floor.  If you rearrange any table cloths please maintain this consistency.

Barriers: Posts/crossbars for the crowd barriers will be delivered to your tables.  Any help putting these up around your displays is very much appreciated.

A word of caution – while we make every attempt to keep the event space secure, the event hall is generally open for the entire day and well into the evening and early morning hours each night. Besides the attendees, hotel/convention staff and others may have access to the event space. It is unfortunate to mention, but we all need to be aware of the possibility of theft.  Please do not leave valuables like purses, wallets, cameras, phones, notebook computers and the like out in the open and unattended. When you leave the hall, take them with you, or at the very least hide them.  If you have pieces or minifigs on your displays that you cannot bear to lose, our suggestion is that you place them towards the center of your displays or towards the back of the tables, and take them with you when you leave, otherwise, you may find it better to simply leave them at home.  If you spot anyone taking anything from another person’s display, please notify one of the coordinators immediately.  We have a ZERO-TOLERANCE POLICY when it comes to stealing.  You will forfeit the rest of your event privileges, and will not be allowed to attend future Brickworld events anywhere they may be held.


Finally, we just want to say that as always we are excited to see all of you and the amazing things you’ve built!  One of the best parts of the event is seeing old friends and making new ones.  Make sure to step out from behind your display during the event to walk around and check out everyone else’s work, and spend some time talking with your fellow builders. Above all, have fun!  Safe travels, and we’ll see you soon!

Draft & Build Challenge

Another new, fun activity is making its debut at Brickworld this year.  It is called the Draft & Build Challenge.  And, it is exactly that, you will draft parts and then have the remainder of the time to build a MOC in one of 3 scales that you will declare during the competition.  A winner will be awarded at each scale.  There are only 20 slots available.  And, since you will be walking away with $40 of parts, the cost is $40 to enter.  Signup will open along with all of the other workshops, challenges and games that require sign up on May 20th.

Meanwhile, you can see the complete Draft & Build rule set here.

Build On!!

Brickworld Tshirts

Brickworld is taking a new approach to tshirts this year and we don’t want anyone to be caught off-guard. The 2017 tshirt featuring the annual artwork is available as a pre-order item only this year. There will be other Brickworld tshirts available at the show. But, the artwork tshirt has always been a special print job to get it to look right. So, we wanted to make it something that only the registrants could get. The other Brickworld tshirts will be awesome too and you might want one of those. They will only be available at the show though, not through preorder.

The 2017 tshirt with artwork is shown here.  So, don’t miss  out if you want one.  Preorder it before May 16th.

Deadlines Approaching

May is the month of many deadlines in preparation for Brickworld Chicago!!

  • May 1 – last day to request table/floor space for your display
  • May 15 – last day for normal registration (after this, you can only be a Late Registrant)
  • May 15 – last day to preorder merchandise.  NOTE:  Tshirts printed with this year’s artwork can only be purchased via preorder. 
  • May 22 – last day to register your MOCs and get MOC cards (required to be eligible for awards)
  • May 31 – last day to submit an entry to the film festival

Don’t miss out by missing deadlines!  We appreciate your help on this as “I forgot” requests after deadlines cause a lot of extra work.

You can see all the dates and deadlines here.

Set Draft Ticketing is Here

Are you ready to start planning your time at Brickworld this year? The set draft schedule has been subtly released. And, while it is still subject to change if there are conflicts that need to be resolved, it should be pretty solid. You can’t see the schedule on the schedule page yet though. But, it will be there soon.

You can see the schedule for each draft at the bottom of your My Page when you log into your Brickworld account and are registered for the event.  Why on your My Page?  Well, we have been working on adding a new feature to the web site and it is ready to go.  We see big things for this feature in the future.  Meanwhile, we are starting small with a bunch of free stuff!!  Signing up for set drafts is free.  You need to bring your own new, unopened set to the draft to join in the fun.  And, you will need a ticket…a FREE ticket…to that draft.  And, you can get these free tickets on your My Page just below the pre-order items.

Doing a ticketing process for the set drafts will also help us know if there is a draft that is not of interest or a draft where there are so many people that we need to give it some extra attention.  So, this will help in our planning.  If you plan to bring 2 sets to a draft for yourself, please sign up for 2 tickets.  If you are a mom signing up your kids, get each one that will have a set their own ticket.

There are 24 different drafts to choose from.  So, choose wisely!!

Things are shaping up for the show.  We are getting into crunch time.  With many deadlines approaching (like display space and MOC cards), we are sure you are all building your creations and your excitement with us!

We look forward to seeing everyone in June.

Brickworld Film Festival

We’re very excited to announce the sixth annual Brickworld Film Festival! The event theme for Brickworld Chicago 2017 is “Lights, Camera, Bricks!”, so we’re opening up the film festival to filmmakers from all over the world for the first time ever.

We want this to be the best brickfilm festival ever, so we have very few eligibility requirements (see the official rules below). Your film doesn’t have to be recently made or contain any specific theme. We want your best work of all time. All eligible films will screen continuously in the Brickfilm Theater for the duration of Brickworld Chicago. The attendees of Brickworld Chicago will vote on the films to decide the winners. We’ve also pulled together a pretty awesome prize pack for the winner.

And while attending Brickworld Chicago isn’t required to enter the contest, we highly recommend it. In addition to the film festival, we will be running a LEGO animation workshop, screening a special film, showcasing models from our latest animations and just generally hanging out and talking about LEGO.

Official Rules

  • Anyone can enter a film in the festival, but you must be a Full Registrant of Brickworld Chicago to be eligible for the “Best Film” Trophy.
  • Your film must be longer than 30 seconds and shorter than 5 minutes in length.
  • Your film must be uploaded to YouTube.
  • Your film should use LEGO elements to tell a story. It can be animated or live action, or a combination of the two.
  • Your film must not have been submitted to any previous Brickworld Film Festival.
  • By entering your film for consideration, you attest that you hold all rights to exhibit the given work. This includes (but is not limited to) visuals, music, and characters. Unlicensed use of copyrighted material is not allowed.
  • Limit one (1) entry per director.
  • Films should be enjoyable by all ages. Film content such as (but not limited to) curse words/swearing, excessive violence, sexual content, and drug use will be grounds for disqualification.
  • To submit, e-mail by June 5, 2017 with the following information:
    • A link to your film on YouTube
    • A completed entry form
  • There will be two winners of the festival
    • Best of Brickworld Chicago – a Brickworld “Best Film” trophy will be awarded to the film submitted by a Brickworld Chicago Full Registrant that receives the most votes from the audience at Brickworld Chicago.
    • Best of Brickworld International – a Prize Pack (approximate retail value $250 USD) will be awarded to the film that receives the most votes from the audience at Brickworld Chicago.
  • By submitting your film, the Brickworld Film Festival is granted the right to use and/or publish clips or the full videos, screenshots, director and crew names, and any other material related to an entry in the event program, the Brickworld Film Festival screening, the Brickworld website, re-screenings at future Brickworld events, and for any and all promotional purposes.

Prize Pack Details

  • 8077: Atlantis Exploration HQ
  • 60134: Fun in the Park – City People Pack
  • 21103: The DeLorean Time Machine
  • 71238: Cyberman
  • Misc. Collectable Minifigures (x6)
  • 40021: Spiders
  • 852948: Female Minifigure Magnets
  • 6868: Hulk’s Hellicarrier Breakout
  • 852690: Designer’s Toolset
  • Medieval and WWII BrickStix packs
  • Signed copy of Brickjournal Issue #14
  • Signed copy of The LEGO Animation Book

If you have any questions, please e-mail We look forward to seeing your films!

2017 Brickworld Charity Beard Shave Challenge

One of our long time attendees and best friend of Brickworld and all attendees, Jeff, has offered to shave a beard that we have never seen shaved to help raise money for the annual Esther Walner Memorial Charity Fundraiser.   Let’s all help reach the goal of a clean face for Jeff.

You can donate via the Brickworld web site.  100% of the proceeds go to the fundraiser.

You can read more about the fundraiser here.  Or, you can click to go directly to the Beard Shave Challenge to learn more and donate.

Thank you in advance for your support of the fundraiser!!!

Brickworld Chicago Hotel is Almost Full. Book Now!

The hotel for Brickworld Chicago is filling up fast!  Book your hotel room now!  Brickworld has set up a room block at the Renaissance Schaumburg Convention Center Hotel at a room rate of $144/night.  To make your hotel reservations, click here.

You may also call the Group Reservations phone numbers to make your reservation.

Reservations Toll Free: 877-303-0104

Reservations Local Phone: 847-303-4016

IMPORTANT:  The hotel itself (not just our room block) will most likely be sold out Saturday, June 17, 2017.  They may also sell out on Tuesday, June 13, and Wednesday, June 14.  We suggest you make your reservations sooner rather than later.  If you have issues getting the room type and/or nights you want, please feel free to let us know.  We may be able to help.  Send us an email using the Contact Us form on the website.

2017 Brickworld Chicago Set Drafts and Leaders

Are you registered for Brickworld Chicago?  Do you want to lead an activity but don’t want to get in too deep?  Do you participate in set drafts?  Well, then a set draft leadership role is probably for you.

We have published a preliminary list of sets that will be drafted during the Chicago convention.  You can find that list here.

There are quite a few drafts just like last year.  Some are small.  Some are bigger.  If you are interested in leading a set draft or two, please sign up for a leadership role from your My Page.

Let’s see how many of the leader positions we can fill up fast so we can start to see the schedule for the event come together.  And, don’t forget, since you are leading the draft, you may as well participate in it too!

We still have room for presentations and round table discussions.  If you have a topic, it is virtually guaranteed you will have an audience!!

June will be here before we know it.  Planning is now in high gear!

2017 Keynote Speaker

We are pleased to announce our 2017 Keynote Speaker will be Ms. Olivia Donahue.

Olivia is a 21 year old college student studying Visual Arts. Olivia has been a LEGO fan and builder since she was a young child. And, she and her family have been attending Brickworld since the beginning in 2007 when she was 11 years old. In 2009, as a 13 year old, she made a presentation at Brickworld discussing the differences in the way girls and boys play with LEGO. The LEGO personnel attending the show were so impressed with her insights that they set up a private meeting between Olivia, owner Kjeld Kirk Kristiansen, and then CEO Jørgen Vig Knudstorp.

Olivia has continued to develop her insights into play and her own personal experience of turning from a Kid Fan of LEGO (KFOL), to a Teen Fan of LEGO (TFOL), to an Adult Fan of LEGO (AFOL) during the incredible community upsurge in the last 10 years.  She will be sharing some of the things she has learned along the way and how the hobby can impact your life in ways you might not have imagined.

We hope you join us in our excitement in this year’s Keynote Speaker!

1 2 3 6